About Us
About Us
Hoolies Recovery Flash Cards started in 2025 in a very ordinary way — helping my mum recover from plantar fasciitis.
At the time, she was getting mixed advice online, physio sessions were expensive, and everything felt overcomplicated. I found myself writing things down for her: exercises, reminders, progress notes, and simple explanations in plain English. Those handwritten notes slowly turned into flash cards — and that’s where the idea came from.
I’m a certified personal trainer with a solid understanding of anatomy, movement, and rehab principles, and I’ve spent years working with people who just want clear, practical guidance without the noise. The goal with these cards was never to replace physiotherapy, but to bridge the gap — especially for people who can’t afford ongoing sessions or feel overwhelmed by technology-heavy programmes.
The flash card format keeps things simple:
- one idea at a time
- clear visuals
- exercises you can actually do at home
- a structure you can come back to again and again
In 2026, the Plantar Fasciitis Recovery Deck is now being sold online in the US via Amazon, with plans to expand into pharmacies and develop more recovery-focused decks covering other common issues.
These cards are especially well suited to:
- older adults
- people who aren’t confident with apps or technology
- anyone who wants a clear, step-by-step recovery plan without guesswork
Everything is designed to be practical, evidence-informed, and easy to follow — no fluff, no fear-mongering, and no pressure.
This started as a way to help one person. The aim now is to help a lot more.